Learn seven essential steps to start your home staging business and succeed in the competitive real estate services market.

Do you love to decorate? Do you have an “eye for design”? Are you feeling creative? Thinking of a career change? This article will help you figure out your...

Do you love to decorate? Do you have an &ldquo;eye for design&rdquo;? Are you feeling creative? Thinking of a career change? This article will help you figure out your first steps and answer a very popular question: &ldquo;How to become a home stager&rdquo;?

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<h2>Step #1&nbsp;Consider professional training</h2>

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It is always a good idea to learn from home stagers who are already running their businesses and who are willing to share their knowledge, experience and expertise. Our home staging company TNT Staging, based out of Charlotte, NC, has great experience with the following three home staging organizations:

<h3>1. HSRA &ndash;&nbsp;<a href="https://www.myhsra.com/">T</a><a href="https://www.myhsra.com/" rel="noreferrer noopener" target="_blank">he Home Staging and ReDesign Alliance</a></h3>

HSRA is based in Texas with many members nationwide. It provides extensive business training and helps stagers build relationships with the top players in the real estate industry. What we like about HSRA as experienced and seasoned stagers, is the fact that they coach you on how to work on your business rather than in your business. HSRA brings tremendous value to our thriving staging business.&nbsp;

<h3>2. IHASP&reg; &ndash;&nbsp;<a href="https://iahsp.com/" rel="noreferrer noopener" target="_blank">The International Association of Home Staging Professionals&reg;</a></h3>

According to their website, IHASP&reg; is the largest and the longest-running Home Staging Industry Trade Association. This staging association is based in Denver, Colorado with thousands of members worldwide. It provides training and guidelines on how to stage and redesign homes as well as how to run your staging business. We love the supportive, collaborating, family vibe of IHASP&reg; and thoroughly enjoy our monthly chapter meetings with other fellow stagers in Charlotte, NC.

<h3>3. RESA &ndash;&nbsp;<a href="https://www.realestatestagingassociation.com/" rel="noreferrer noopener" target="_blank">Real Estate Staging Association</a></h3>

RESA&rsquo;s mission is to bring the home staging industry to the next level by creating high industry standards that would help both home staging professionals and their customers maximize their profits. Their vision is to make home staging a standard practice when selling real estate. RESA is based in Columbus, NC.

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<h2>Step #2&nbsp;Build your portfolio&nbsp;</h2>

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Start with your own home or help your friends and family make their homes look better. Rearranged furniture in your house, your apartment or your room, put together a vignette, found something cute at your local home decor store? That&rsquo;s a great start! Now use your phone to take photos or hire a professional photographer to enhance your portfolio. Post it on social media. Let your followers know what you do. Keep going, one step at a time&hellip;

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<h2>Step #3&nbsp;Establish and maintain your online presence</h2>

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We live in an exciting era of digital marketing that is virtually free. Be active on social media, create a website, consider creating a Google business page, if you want your business to be found on Google Maps. Create great content that would be useful, aesthetically-pleasing, fun and engaging. Post regularly. Consistency is key. Check your direct messages, at TNT Staging we receive a lot of staging requests starting with: &ldquo;I&rsquo;ve been following you on social media. Your work is beautiful&hellip;&rdquo;. Your online presence is very important. The better it is, the better your chances to be hired. We all shop online both for goods and services. So make sure you or your business can be found online too.&nbsp;

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<h2>Step #4&nbsp;Pick your niche</h2>

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There are two types of home staging: owner-occupied and vacant, you could also do staging or redesign for living, staging or design consultations, short-term vacation rentals staging and design. Most home stagers start with owner-occupied staging and redesign, since, unlike vacant home staging, it does not require having a lot of inventory, a storage unit or a warehouse to store your inventory.&nbsp;

The beauty of vacant home staging, the niche that we picked for TNT Staging, is the ability to work with a blank canvas and create pretty much whatever you want. Vacant home staging done right is usually very impactful, before and after photos are day and night. Plus you don&rsquo;t have to deal with the emotional attachment of the homeowners to their home, You also don&rsquo;t have to go through other people&rsquo;s stuff etc.&nbsp;

Short-term vacation rental (STVR) business is on the rise. Vacation rentals need to be furnished and thoughtfully designed, so they could provide their owners with the highest return on their investment (ROI): higher occupancy rates and higher nighty rates.&nbsp;

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<h2>Step #5&nbsp;Establish relationship with your local real estate agents</h2>

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Real estate agents are a great source of staging leads. If you help them sell real estate faster and for more, they&rsquo;ll keep hiring you and keep recommending your home staging and redesign services to their clients and colleagues. Go to your local real estate firms, brokerage offices, become a sponsor, participate in the events for real estate specialists. Follow them on social media, invite them for coffee. Build great relationships. Deliver what you promised and deliver it on time. Repeat. Be consistent.

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<h2>Step #6&nbsp;Connect with your local colleagues, join your local chapter, get support</h2>

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Unity is strength. Establish relationships with your fellow home stagers, collaborate, exchange experience, learn from each other and support each other on your journey. Most of the professionals from the same industry deal with the same issues, believe it or not.

See Step #1, Visit HSRA, IHASP and RESA websites to find information on local chapters and other home stagers in your area as well as upcoming events for home staging and redesign professionals. We find it helpful and we do participate in our local chapter meetings as well as national and international professional events. It feels great to know that you&rsquo;re not alone, that you can support and feel supported by other fellow stagers. A rising tide lifts all boats.

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<h2>Step #7&nbsp;Promote yourself, tell everyone what you do, &ldquo;fake it til you make it&rdquo;, attend local investors groups, social gatherings, networking events</h2>

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Be known for what you do. Don&rsquo;t be shy. The loudest marketer wins. Promote your talents and your services. See Step #3 on building your online presence as well as Step #5 on establishing great working relationships with the real estate agents. Besides working with realtors&reg;, we also find it very helpful to build relationships with your local real estate investors, flippers, builders as well as property managers and owners of vacation rentals (STVRs). The first three are especially relevant, if you choose to do vacant home staging. Find local real estate investor groups on social media, such as FaceBook (now Meta), discover MeetUp and other sources available online. Attend those meetings and events, don&rsquo;t be a wallflower, work the room, introduce yourself, give away your business cards and other marketing materials. Find out how you could become a speaker at some of those events. Give away free staging or redesign consultations, if that&rsquo;s what it takes to get your foot through the door.&nbsp;

You can do it! Good luck!

Follow us for more helpful tips on home staging and design&nbsp;<a href="http://instagram.com/tntstaging" rel="noreferrer noopener" target="_blank">TNT Staging</a>

Thank you!

How To Start In Staging Business in 7 Simple Steps

TNT Staging

See how a professional home stager improves your home's presentation, increases its value, and helps you sell faster and for more.

If you are a homeowner on the verge of selling your home, please do this. Do a search for similar homes to your own, which are on sale around...

If you are a homeowner on the verge of selling your home, please do this. Do a search for similar homes to your own, which are on sale around your area, and compare them to your home. What will you find? In all likelihood, you will see homes that look like they were lifted right off the pages of a home design magazine. Now ask yourself what chance your home has against these homes, especially if they are the same size as yours and going for around the same price.

Of course, there is a possibility that your home may be in a better condition than many of these nice looking homes. However, none of the people looking to buy a house will realize this simply by looking at the pictures of your home, says&nbsp;<a href="https://www.tejrentals.com/" rel="noreferrer noopener nofollow" target="_blank">T.E. Johnson &amp; Sons</a>, a professional property management company. They have to visit your home to realize just how well taken care of it is. The question is how are you going to get these potential buyers to visit your home if you don&rsquo;t first wow them online with images of your property?

Now you see the simple logic behind the concept of home staging. Home staging is a real estate marketing strategy that recognizes the role of emotions in people&rsquo;s buying decisions. Instead of trying to tell prospective buyers why they should buy your home, home staging shows them the home. It configures the home in a way that coincides with buyers&rsquo; dreams and leads the buyer to fall in love with the property. This increases the possibility that the buyer will buy the home.

Homeowners who hire a staging professional give their home an edge in the market. Their marketing approach eliminates most of a buyer&rsquo;s objections even before the buyer has had a chance to visit the home. By using an accredited staging professional, like&nbsp;<a href="https://tntstaging.com/">TNT Staging Team</a>, homeowners multiply the possibility that their home will sell in record time and for more money than they anticipated.

So, who is an accredited staging professional and how can they help you sell your house?

The Accredited Staging Professional designation

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<a href="https://www.realestatemagazine.ca/staging-and-real-estate-ethics/" rel="noreferrer noopener nofollow" target="_blank">Accredited staging professionals have been trained and certified</a>&nbsp;according to the best practices and codes of ethics of Home Staging&copy; &ndash; the recognized leader of the home staging industry. Accredited staging professionals combine the principles of marketing, human psychology, photography, and interior design to create an effective strategy for selling homes quickly and profitable. They are the elite corps of the staging profession.

How a staging professional can fast-track the sale of your home

When you hire a staging professional to help you sell your home, these are the benefits you reserve for yourself.

1. Professional stagers create mass appeal

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When you stage your home yourself, your preferences will limit your choices to designs that make the home attractive to only people who are like you. But professional stagers are objective and will inject trends that are dominant in the market and incorporate approaches that appeal to a mass audience. This makes the home more attractive to a larger pool of potential buyers.

2. They understand how homes are sold today

Professional stagers know how to sell a home using the tools of digital marketing. They recognize the power of photography and the internet when trying to sell a home today. This is why they employ techniques, such as color, lighting, symmetry, and placement to create images of the home that evoke positive emotions in buyers.

3.&nbsp;They sell dreams&nbsp;

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When most sellers market their home themselves, they promote its features. But a professional stager promotes the home&rsquo;s benefits. Rather than selling a house, they sell dreams. That is because they recognise that people&rsquo;s desire to buy a home is an indirect way of trying to fulfil their deepest aspirations and finding happiness.

4. They highlight your home&rsquo;s potentials

Professional stagers know how to use color, lighting, furniture, d&eacute;cor, and similar techniques, to draw attention from the worst aspects of a home and fasten it on its best features. They will show prospective buyers how to arrange their furniture or the best ways to utilize an awkward part of the home.

5. Home stagers have strong networks

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Using a professional stager will give you access to a network of professionals who will make it easier to connect to the eventual buyer of your home. Using their connections to networks of real estate professionals, staging professionals vastly increase the reach of your marketing message.

6. Staging helps you outshine the competition

When buyers are trying to choose between two similarly priced homes, the staged home will always have the edge. Furthermore, staging your home makes the physical walkthrough easier because buyers arrive with a positive impression of the property.

The sum effect of all these is that a staged home sells faster and for more money. Where a staged home takes days to sell, an un-staged one takes weeks. The carrying cost and anxiety of having a property on the market for weeks are more than enough reason to have an accredited staging professional stage your home before listing it.

How a Professional Home Stager Can Help You Sell Your House

Want to boost your sales? TNT Staging helps you sell properties faster and for more with proven home staging and marketing expertise.

HOW TO SELL REAL ESTATE FASTER AND FOR MORE?

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How To Sell Real Estate Faster And For More?